In SVCF's Philanthropy Now podcast series, we explore trends in the world of philanthropy, social impact initiatives in Silicon Valley and beyond, and look at how SVCF promotes innovative philanthropic solutions to challenging problems.
Chief Community Impact Officer
Silicon Valley Community Foundation
Board of Supervisors, Santa Clara County
Erica and Cindy talk about what happened to make Measure A for Affordable Housing pass last November in Santa Clara county. This $950 million obligation bond is a big deal, as housing and homelessness are major issues in the community.
Cindy discusses how Measure A supporters, including SVCF, planned outreach, gauged community interest, and formed coalitions that resulted in the success of this massive movement. She provides details on how other cities and counties can work together to get similar results in their communities, and follow through with them in a transparent and fully invested way.
Through proper fiscal analysis, public conversations and a strong coalition, passing problem-solving measures can be a reality in any county.
What you will learn
- How to get uninterested and uninvested voters to be aware of the big issues at hand.
- The importance of getting data and research that help people understand the problem in a new light.
- Why it is so important to gauge the changing priorities and interests of voters.
- How to bring opposing forces together in a coalition that can target and solve a problem effectively.
- How important it is to get cities and counties to work together and realize that they are dealing with similar and intertwining problems.
- How Measure A leaders are keeping the trust of voters by remaining transparent and keeping a close eye on how things are playing out.