Manager, Affiliate Growth and Development, Raising A Reader

Raising A Reader (RAR) is a national nonprofit organization which helps the families of children (ages 0-8) build home literacy routines essential for reading skill development. Through a national network of trusted local agencies (RAR Affiliates), parents learn researched-based book sharing practices. Each week children are excited to bring home a different bright red bag filled with high-quality, multicultural books and ask a caring loved one to spend time sharing books with them. Families are connected to their local libraries after the program to continue the habit of borrowing and sharing books.

RAR, a supporting organization of the Silicon Valley Community Foundation, operates in more than 2,700 locations nationally, has reached more than 1.5 million children and has more than 15 million books in rotation. Since 1999, RAR’s model has been validated by 32 independent evaluations. The Clinton Foundation’s Too Small to Fail Initiative, The White House’s Office of Hispanic Education, and The White House’s My Brother’s Keeper Initiative have identified the model as a national best practice. In 2012, the U.S. Department of Education awarded the organization a prestigious Innovative Approach to Literacy Award and in 2014 identified RAR as a national model for its alignment with the recently adopted Dual Capacity Family Engagement Framework. RAR also works with many publishers and vendors to produce training materials and book bag kits tailored to a variety of ages, cultures, and languages.

With an annual budget of $4 million, RAR is headquartered in Redwood City, California and has a warehouse in Milpitas, California as well as an East Coast office near Baltimore, Maryland.


The Affiliate Growth and Development Manager will play an important role in supporting RAR’s earned revenue generating strategies, including sales of RAR’s books and materials to current and new customer affiliates, soliciting restricted private philanthropy, and identifying government sources. This position will also support key activities related to brand advancement and external relations. Reporting directly to the Director of Business Development and Brand, the Manager will assist in maintaining a strong relationship with RAR’s parent organization, Silicon Valley Community Foundation.

This is a Full-Time/Exempt position and will travel up to 20 percent of the time



Manage The Growth Strategy Of Our Network Of 300 Affiliate Partners

  • Develop and manage strategies to build and track a robust inside sales pipeline
  • Work closely with five account managers on the execution, forecasting and support of those sales
  • Track moves and provide ongoing and consistent reporting on progress to goals
  • Achieve quarterly benchmarks and annual sales targets
  • Support restricted institutional fundraising opportunities by conducting and assessing prospect research, grantsmanship, and development coaching
  • Oversee a portfolio of RAR affiliate partners

Support Our Partnership And Market Expansion To New Affiliates

  • Conduct prospect market research on communities to determine education and literacy priorities, initiatives, and alignment opportunities
  • Confidently pitch and promote Raising A Reader to prospective affiliates, provide direct outreach and solicitation engage new affiliate partners in priority geographic areas and markets

Contribute To The Raising A Reader’s Team And Vitality

  • Oversee projects with cross functional teams and lead team to complete deadlines and meet board approved strategic goals
  • Provide excellent internal customer service to team members, and exemplify the organization’s values
  • Actively contribute to strategy development, building best practices, and working cohesively across the organization


Bachelor’s degree and 4 years of experience or equivalent combination of education and experience; experience working in development/fundraising, sales, marketing or communications preferred; advanced degree a plus

Ability to perform independently with minimal supervision, and function effectively as a member of a national remote team, to meet organization goals

Strong organizational and time management skills; proven ability to meet multiple deadlines while completing high-quality work

Excellent oral and written communications skills with an ability to generate compelling content for a variety of audiences

Proficient in Microsoft Office and/or Google applications, social media platforms, and customer relationship management platforms, such as Salesforce

Ability and willingness to work effectively with diverse groups of people and in a multicultural team environment on a variety of activities and projects


Silicon Valley Community Foundation is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, physical disability, mental disability, medical condition, military and veteran status, marital status, sexual orientation, gender, gender expression, gender identity, genetic information, or any other characteristic protected by applicable law. 

Silicon Valley Community Foundation makes reasonable accommodation for applicants and employees with known physical or mental disabilities.


Raising a Reader is partnering with A Better Monday on this search. To apply for the role, please submit your resume to Devon Davey via email at Applications are accepted on a rolling basis with a start date expected for early summer. 


Silicon Valley Community Foundation advances innovative philanthropic solutions to challenging problems. We engage donors and corporations to make our region and world better for all.