Co-founder and CEO of Milagros de Mexico
Mauricio is the co-founder and CEO of Milagros de Mexico (MdM), a retail chain that provides health and wellness products to the Latino Community. MdM currently has six stores in the San Francisco Bay Area, four of which have in-store clinics operated by Milagros Medical, a retail medical concept owned by MdM offering family practice and urgent care services.
MdM was selected to participate in Goldman Sachs’ 10,000 Small Businesses program, a highly selective initiative to support high-growth companies in the United States. MdM was also one of 12 small companies in the country (out of 35,000 applicants) selected by Chase Bank to receive a 2014 Mission Main Street grant, a $250,000 grant awarded to support MDM’s mission of providing health and wellness to the Latino community.
Before co-founding Milagros de Mexico, Mauricio was the CEO of Farmacia Remedios, a bilingual pharmacy chain based in San Francisco serving Hispanic consumers.
Mauricio’s experience in the retail industry also includes a six-year tenure at H.E. Butt Grocery Company (H.E.B.), a multi-billion dollar, privately held supermarket chain with more than 400 stores in Texas and northern Mexico. Mauricio started with H.E.B. as a Management Associate and went on to hold executive positions in store operations, procurement and supply chain in both their U.S. and Mexican divisions. Before moving to the United States, Mauricio was CEO of Grupo Karatt, an import and retail company with 15 resort wear boutiques throughout Mexico.
Mauricio holds a law degree from the Universidad Nacional Autónoma de México (UNAM) in Mexico City, as well as an MBA from Harvard Business School. He served on the board of the San Francisco Bay Area Chapter of Young President’s Organization and is a current member. Mauricio was recognized by the mayor’s office of San Mateo County and the Hispanic Chamber of Commerce for his work as a community leader serving the Hispanic population.
Mauricio was born and raised in Mexico City and currently lives in Portola Valley, CA with his wife. He has 3 adult sons.